OUR AGENCY
We Design Branding is an independent branding agency made up of leading creatives and strategy experts who support companies in their brand strategy thinking, from the design of innovative designs for your projects, the creation of your website, your application to your print or online campaigns.
OUR APPROACH
We Design Branding is made up of professionals in graphic design and digital marketing and the idea of creating a real convergence between sometimes contradictory approaches.
We combine brand identity creation, which builds lasting emotional connections with customers, with a ROI-driven approach, ensuring that every spend with us generates a superior return for our clients.
We design , create, find meaning in brands or products. We rethink a positioning and express it in images more than in words, because a visual strong in meaning and impact leads a brand to be clearly identified and remembered.
We consider each brand or each business in its singularity, according to its market and its competition.
We analyze its challenges, design a communication strategy in response to the objectives set, and initiate a seduction process to gain the support of a target.
We believe that the aesthetics of a product or brand are the best way to attract attention and that the care given to it is at the heart of customers' motivations when they buy it because it reflects and guarantees the acquisition of a quality product or service.
But we never forget that your goal is ultimately to make money, to increase your sales and your turnover. We know how to ensure that each budget invested with us will subsequently generate added value on all levels and a higher income for you.
OUR TEAM
Myriam
Artistic Director in Graphic Design
Myriam Cohen studied graphic arts in Paris in 1996 during two rich and intensive years at ESAG - Penninghen (École Supérieure d’Arts Graphiques). She then specialized in visual communication at the Maryse Eloy Art School (recently renamed "Efet Studio Créa"). In 2000, she presented her portfolio and personal projects to a jury composed of creative directors from some of the largest French design agencies and graduated with honors.
After an exciting internship at the Carré Noir agency, she worked as a freelancer for various Parisian agencies before joining the artistic direction of the cosmetics department at the branding design agency Hotshop.
Myriam moved to Israel in 2005 and worked for several leading design agencies in the Israeli design scene, including Neogroup, Adlai & Partners, and Adler Brands, part of the Adler Chomski & Warshavsky Group / Grey Israel advertising group. In 2008, she founded Studio Myriam Cohen, allowing her to express her creativity enriched by her extensive experience.
Today, with over 20 years of experience in graphic design, Myriam leads the artistic direction of We Design Branding, where projects are created with meticulous care, attention to detail, and the highest quality standards, covering multiple areas, including brand and corporate identity.
Benjamin
Marketing Director - Web Development
Benjamin Lachkar graduated from the Institute of Political Studies in Paris in 1996 and earned a Master’s in Communication from the Hebrew University of Jerusalem in 2001.
From 2003 to 2010, he served as marketing director for online advertising companies, managing monthly budgets of hundreds of thousands of dollars and helping his clients become leaders in their markets.
In 2010, he became the marketing director for the Israeli Ministry of Tourism. Since 2015, he has been working as an independent consultant for public and private organizations, continuing to manage online campaigns, mainly on social media platforms.
Since 2020, Benjamin is also a Fullstack developer and builds websites and apps for our clients.